New European privacy laws have come into force in the UK which require websites to obtain consent when placing cookies' on visitors computers, mobiles or other devices. This is intended to give internet users more control over the data that websites gather.
The Regulations requires organisations running websites in the UK to get consent from visitors to their websites in order to store cookies on users' computers.
The Information Commissioner’s Office (ICO) (the organisation in the UK responsible for regulating the new law) recognises there are no easy technical solutions to this problem and gave companies until May 2012 to comply.
What are cookies?
Cookies are used on most websites for a multitude of reasons. In principal, they are small text files that are placed on your computer by websites that you visit and are used for a number of purposes; in order to make websites work, work more efficiently, as well as to provide information to the site administrators.
Cookies and how we use them
Gathering statistical information allows us to manage and develop the website to improve user experience and to measure the popularity of individual web pages.
This allows us to tailor our content to better meet your needs. Our cookies cannot identify you personally, read data off your hard disk, damage your system or read cookie files created by other sites.